Aim for a balance between casual and professional. Trying to impress with overly verbose terms or clever words plucked from a thesaurus defeats the object. Wording – It’s essential you write in your own voice. For a one-man-show, personal portfolio, or blog, a first person approach is more relatable. third person – For a business website, a third person approach is more professional. Some points to consider include:įirst person vs. You should write in a way that is an honest reflection of you so that the customer journey from expectation to reality is seamless. Writing an About Me page presents a unique opportunity to let prospects know exactly who you are and what you stand for. They prove that you live up to your promises, and provide real-world evidence that other people already trust you and benefit from your services. Reviews, case studies, and testimonials showcase your past successes and can be a powerful influence on purchasing decisions. This helps prospects understand how your business model is different and why they should choose you over a competitor. Your Services and Benefitsīy summarizing what you offer, your values, and your unique selling proposition (USP), you can connect your services with your brand values. Prospective clients like to know how your business was born, how it evolved, the challenges you’ve faced, how you adapted, and what your vision for the future is. Whether you are just starting or already established, you have a story worth telling. You don’t need to state outright that “my mission is to….”, but having some form of mission statement is a great starting point for creating value. What is it exactly that you do? And why should website visitors care? Establishing a mission statement helps answer both questions. So it should give visitors an accurate overview of what you do, and an insight into what working with you will be like. Your About Me section is a sales page designed to answer customer questions and drive conversions. In this article, we’ll guide you through what to include in your About Me page, provide a template example, and help you brainstorm ideas by showing you 20 great About Me pages you can draw inspiration from. It is typically the most visited page on any website after the home page, so the content should be carefully considered and form an integral part of your overall marketing strategy. When you’re building any type of online business, the importance of having a compelling About Me page cannot be underestimated. The problem with most About Me pages is that they are an afterthought or ‘check the box’ exercise, rather than a strategic and well-thought-out page that builds trust and showcases value.
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